In my editorial, we are trialling a new form of referencing for the benefit of our hard-copy readers this time. In addition to links provided in-text which work for digital readers, hard-copy readers can use the bracketed number, e.g. , to go to the bottom of the text where you’ll find a shortened version of the URL. Previously, short URLs were included in-text but this is disruptive to the reading flow, particularly for those using speech, so we hope this option will work better. Feedback welcome.